One question I see a lot of is how to promo. There are many ways, but there are some things you shouldn't do. I'm a contracted author here at MuseItHot, but I'm also a multi-published author already with another house. I belong to both houses author and reader loops. The author loops are just for the authors and staff of the publishing house. The readers loops are for authors, and everyone else.
The readers loop is one of the many tools we writers use to communicate with the public and let you know what we are up to. It's a great tool....most of the time. If you belong to a loop you get emails for every post done on the loop. And let me tell you, it can be way overdone.
There is an author with my other house, whom I will not name, who drives me insane. This author will over promo. Yes, it's possible to over do it. For one book, this author will run 20 different promo ads all at once. And this author does an individual post for each promo all at the same time. So I get 20 emails in my inbox all at once.
It's gotten to the point I won't read any email from this author anymore. I just automatically hit delete now. So this author's whole reason for doing promos is not working because I just get rid of the emails. So while promoing your stuff is important, it's also vital not to drown your readers in basically what you'd call junk mail.
I'm an author, but I'm also a reader and I view the promos as a reader. I can honestly say I won't read this author because the mass promos, which I get from them every single day, annoy me to the point that it colors my view of the author.
So go ahead and promo, even on the readers loop, just keep it simple. A single, well written ad can, and often does, more good than a truckload of ads all bunched together. Happy promoing folks!